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This web site daypunch.com states the following, "The Calendar of Surprises! Its a toy, a book 365 pages, a yearly kit, a punchboard, and a calendar." We noticed that the webpage stated " Simply use the key to punch out the date ." It also said " then discover the secret message that pops out the back. What Are They Saying? Its like an Advent calendar -Teacher. Its like a fortune cookie every day -Artist. No bits, no bytes, no batteries -Engineer. Its a cool idea! Preston, age 11. I like getting a surprise each day. I will have as much fun as my kids!." The header had educational toy as the highest ranking optimized keyword. It is followed by riddles, rhymes, and fun facts which isn't as ranked as highly as educational toy. The next words daypunch.com used was design your own. book was included but will not be understood by search engines.